The COVID-19 pandemic has reshaped nearly every aspect of our professional lives, including how we network. Traditional in-person events, coffee meetings, and handshake deals have been replaced—or at least supplemented—by virtual interactions and hybrid networking opportunities. As we move further into the post-pandemic era, mastering the art of networking in this new normal is essential for career growth.
Here’s the best advice to help you navigate the changed networking landscape and build meaningful professional relationships.
1. Embrace Hybrid Networking
The pandemic normalized virtual meetings and events, and many organizations continue to host hybrid or fully virtual networking opportunities. Take advantage of both formats:
- Attend Virtual Events: These allow you to connect with professionals across the globe without geographical constraints. Prepare by researching attendees, engaging in chat discussions, and following up with personalized messages.
- Show Up for In-Person Opportunities: As live events make a comeback, don’t miss the chance to forge connections face-to-face. Practice safe and respectful interaction based on the event’s guidelines.
2. Polish Your Online Presence
With more networking happening online, your digital footprint has become your first impression.
- Optimize Your LinkedIn Profile: Update your profile with a professional photo, compelling headline, and a summary that highlights your expertise.
- Engage on Social Media: Join industry-specific groups and contribute thoughtfully to discussions. Your participation can make you more visible to potential contacts.
- Build a Personal Website: A simple portfolio or blog showcasing your achievements and insights can set you apart.
3. Be Strategic About Networking Events
With countless events available, prioritize quality over quantity. Choose those most relevant to your goals, and approach them with a plan:
- Research speakers and attendees.
- Prepare a brief elevator pitch.
- Set realistic objectives, such as meeting three new people or learning about a specific topic.
4. Rekindle Old Connections
Post-pandemic networking isn’t just about making new connections—it’s also an opportunity to rebuild old ones.
- Reach Out with Empathy: Send a thoughtful email or message acknowledging the challenges of the past few years and expressing a desire to reconnect.
- Share Valuable Resources: Reconnecting doesn’t always mean asking for something. Share articles, tools, or opportunities they might find useful.
5. Master Virtual Communication
Even as we return to in-person networking, virtual communication remains a key skill:
- Learn Virtual Etiquette: Test your tech setup, mute yourself when not speaking, and use professional backgrounds for video calls.
- Be Concise: Virtual meetings can feel longer than in-person ones, so keep your introductions and contributions brief and impactful.
- Follow Up Promptly: After a virtual event or meeting, send a follow-up email to express gratitude and solidify the connection.
6. Diversify Your Network
COVID-19 taught us the value of adaptability. A diverse network can help you navigate various industries, roles, and opportunities. Seek out people:
- From different industries or functions.
- At various stages of their careers.
- From underrepresented groups or new geographical areas.
7. Leverage Technology to Stay Connected
From scheduling tools to professional groups, use technology to maintain your network:
- Set Regular Check-Ins: Use tools like Calendly to schedule periodic virtual coffee chats.
- Join Online Communities: Platforms like Slack, Discord, or industry-specific forums can help you engage with professionals in your field.
8. Offer Value First
Networking isn’t just about what you can gain—it’s about building mutually beneficial relationships. Post-COVID, empathy and support are more valuable than ever:
- Share job openings or freelance gigs.
- Offer insights on industry trends.
- Recommend books, tools, or podcasts that have helped you.
9. Practice Patience
Networking post-COVID requires flexibility and patience. People are still adjusting to new norms, and responses might take longer than before. Be persistent without being pushy, and focus on building authentic relationships.
10. Stay Adaptable
The networking landscape will continue to evolve. Stay open to new tools, trends, and approaches to connect with others. Experiment with different strategies, and don’t hesitate to pivot if something isn’t working.
Final Thoughts
Networking post-COVID is less about attending every event and more about fostering meaningful relationships in ways that work for you and your connections. By combining traditional techniques with a modern, empathetic approach, you can build a resilient and valuable professional network.
Are you ready to start reconnecting? Pick one of these strategies and put it into practice today. The new era of networking awaits!